This video introduces the different categories of BMAP’s Bank Marketing Awards.

The Bank Marketing Association of the Philippines or BMAP is an organization of banking institutions which seeks to upgrade the practice of bank marketing in the country.

BMAP was organized on February 27, 1974. It was duly registered with the Securities and Exchange Commission on August 19, 1974 as a non-stock, non-profit organization. It has grown into a membership of some 46 banking institutions over the last 25 years.

Client: Bank Marketing Association of the Philippines
Creative Agency and Production House: Vitalstrats Creative Solutions

Client: Sumo Sam Group
Agency and Production House: Vitalstrats Creative Solutions

Check out Sumo Sam through this video that we made for them. We truly enjoyed working on this project — not to mention the unlimited Jap food that we had during the shoot :) :) :)

We, Vitalstrats Creative Solutions, are marking our 10th year with the launch of our new logo!

10 years of continuing growth
10 years of creative flow
10 years of challenging milestones

We thank those who trusted us
Who challenged our minds
Who propelled us to innovation
Who gave us the spirit to learn
Who believed in our creativity
Who encouraged us to go beyond our limits
Who pushed us to do something more
Who enabled us to get from our comfort zones to our courage zones.

We look forward to working with you for the next 10 years and beyond.

ALL OUR LOVE,

TEAM VITALSTRATS

inTENse @ 10!

Our Operations Manager, @teejai #vcswhiteboardart #vcsturns10

Our whiteboard art for the day :) 062814

Happy 10th Anniversary, Vitalstrats Creative Solutions! :) #vcsturns10 #vcsinTENse (at Vitalstrats Creative Solutions)

The NEW Vitalstrats Creative Solutions #vcsturns10

We made the boring powerpoint presentations exciting by creating hologram elements :)

We impressed the audience with a stage hologram presentation in the Brain Summit. This is a new and innovative way of getting our clients’ messages across their target markets :)

Our stage hologram content for the ongoing Mead Johnson 360 Brain Summit :) #vcsturns10

Graphics and Animation by Vitalstrats Creative Solutions

We’re very excited to be participating in the Digital Asia Expo and Conference 2014 - ongoing right now at the SMX Convention Center! If you’re in the area, drop by our booth and share your thoughts on our VCS Dreamboard! See you! :)

Vitalstrats supports Philippine Marketing Association’s Asian Marketing Congress

Celebrating its 60th anniversary in 2014, the Philippine Marketing Association ushers in an era of unprecedented ASEAN cooperation and a new era of marketing brilliance through the first Asian Marketing Congress to be held on July 15-16, 2014 at the Philippine International Convention Center.

With the first ever Asian Marketing Congress, the PMA fosters an era of cooperation within the region in light of the ongoing ASEAN Economic Collaboration. Rather than scaring Filipino marketing practitioners, the PMA wants to stress the positives that the ASEAN Economic Collaboration has been bringing.

One of the most credible and respected organizations in ASEAN, the entry of the Asian Marketing Federation into this event gives further evidence on how critical cooperation within the region will be in the years to come. Industries with case studies relevant to marketers such as those in telecommunications, banking, retail, and real estate will be among those featured in the Congress. From topics such as launching and promoting Filipino brands across Southeast Asia, to how brands in ASEAN countries can cooperate to become global contenders, the Congress aims to foster an exchange of knowledge and promote fraternity across the region.

Since 1954, the PMA has been guided principally by the universal principles of ethics, corporate citizenship, and corporate social responsibility in the Philippine setting. The PMA serves as a policy-making and recommendatory arm of the government on marketing-related issues. As the PMA celebrates 60 years of existence, this diamond jubilee celebration will allow the association to show off its different facets, like a diamond with its many sides.

Video and Animation: Vitalstrats Creative Solutions
Logo: Bluethumb
Script: Geiser Maclang

Ad Summit and Tradex 2014: An Age of Enlightenment for VCS

May 7-10, 2014 – It was dubbed as the biggest marketing and advertising event in the country, and we were jumping in. Mind you, it wasn’t merely testing the waters – dipping our toes to see if the water was just right. We’re talking about really jumping in!

As we knew we were to be faced with companies from different industries and about 3,000 attendees, we were challenged to be as creative as we can be – yes, even with our limited resources. We were called to be creative in every aspect of the word! For our booth, we wanted something that did not only showcase our brand, but was also unique, creative, eye-catching, and something that our audience will get something from (not just a tangible giveaway but something that might even make them ponder.)

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After much debating and brainstorming, an incredible quote from Todd Henry inspired us to cook up a concept related to “Die Empty”. It talked about never going to the grave with your best work inside you. Hence, the VCS DREAMBOARD was designed and put up – encouraging people to post up their sentiments in completing the sentence “Before I die, I will _____.” We included our play on the left and right side of the brain – taking in the premise that whether you’re more logical or more creative, your contribution will always make a difference in the world. Hence, dreaming big is an essential thing!

Our take away was our generic business card that can also serve as a pocket reminder; as participants can also write their answers on them, carry them around as a form of motivation.

The TRADEX tent began to fill up with students, attendees, potential clients and even celebrities and big names in the industry graced the venue. What we initially thought as a simple themed freedom wall for a tarpaulin to be filled up only on one side became filled up with dreams and wishes – so much so that we even had to place an extra tarp to accommodate everything! More so, we had the honor of having names like Simon Kemp, TV 5’s Juan Direction and Shawn Yao, as well as company CEOs, marketing practitioners, advertising people, students, Subic locals, security guards, and a lot of other people from all walks of life write on our dreamboard! 

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Aside from our dreamboard, we also gave away raffle prizes in forms of gift certificates from restaurants, shopping and spas. All the participants had to do was register or drop their cards off, and then write on our dreamboard! Some lucky people also won these goodies during our Before I Die presentation onstage; all they had to do was share their dreams right onstage!

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The dreams ranged from small to big: from eating a huge steak, writing a novel, visiting Japan or Paris, to travelling around the world, adopting an orphan, sending someone to school for free, or marrying the person of their dreams. It was quite a pleasure watching people from different backgrounds with different stories to post their dreams on our wall.

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At the end of it all, our simple booth actually won Best Theme! I guess more than the sharing of dreams, it was really sharing knowledge and wisdom. Our thoughts were this: dreams are the birthplace of creativity. It’s what pushes us to do what we do – because we actually want to fulfill a goal or a mission. What drives people to map out their journey, make the best out of their resources, take risks and get out of their comfort zones are big dreams that they have for themselves. And in the process, they get learn so much in the process. That’s why more than the destination, it’s the journey that counts – the enlightenment received along the way.

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Which is quite perfect, considering this year’s Ad Summit Pilipinas theme is “The Age of Enlightenment.” And believe us, astounded as we were as to how our booth turned out, it definitely was one of the most enlightening moments for the whole team.