Vitalstrats Creative Solutions, Co. partners with ASAP (Advertising Suppliers Association of the Philippines) for the creative materials of the Ad Summit Pilipinas TRADEX 2014 - the biggest 4-day marketing and advertising event to take place at the Subic Bay Exhibition and Convention Center on May 7-10, 2014.

At the Ad Summit Pilipinas Tradex 2014, an expected number of 2,500 industry professionals from brands, advertisers, media, agencies, suppliers and marketing/advertising executives will meet and gather to discuss industry trends and forecasts, network, build marketing relationships and get business ideas. More than 80 booths are waiting for companies who want to market their products and services, display brands and showcase their state of the art technologies and equipment, and market test new product lines in a one-stop-shop marketplace. 

ASAP will be holding its TRADEX BRIEFING and second quarterly general membership meeting on April 22, 2013 at the SMX Aura.
With only a few booth spaces left, ASAP aims to fill in all the remaining spots and is offering up to P70k discount to all industry partners and associations. This can be availed in the Tradex briefing on Tuesday. The lowest price for a 4-day booking is now reduced to P50k from the original price of P120.
If you would want to avail of this discount, secure your space asap and RSVP at the TRADEX briefing on Tuesday.
RSVP ASAP SECRETARIAT
Direct line: +632 893 0564 / +632 893 0738

Email: info@asapmanila.net

This is CRAB MENTALITY. The Vitalstrats Team takes over food photography for the Red Crab Group as they do a menu overhaul. Here’s the VCS crew with the Red Crab team in action!

The Council of Asian Liberals and Democrats is now on it’s 20th year advocating for the advancement of liberal ideas. Learn about CALD’s 20-year journey through this info graphic video produced by Vitalstrats Creative Solutions.

Experts talk about the landscape of the ICT industry in the ICT Awards Audio Visual Presentation

Produced by Vitalstrats Creative Solutions for the Canadian Chamber of Commerce

Vitalstrats Creative Solutions partners with the Canadian Chamber of Commerce Philippines for the International ICT Awards Philippines to be held on March 13, 2014. Part of our job for Cancham is the production of a mood setter video that would present the landscape of the ICT Industry. Shown above are behind the scenes photos of a whole day shoot interviewing prominent people in the ICT and BPO industry.

Julian Payne
President
CANCHAM


Nico Alcoseba
Head of Corporate Business Solutions
PLDT

Marife Zamora
Managing Director, AsiaPac & EMEA
Convergys


Francis Neil Mendoza
Director of Sales
Globe Business

Gillian Virata
Sr. Executive Director
IBPAP

VCS Team (William Manalang, Nathaniel Tan and Aaron Abadilla) with Stages VP Alvin Trono and UCPB President and CEO, Jeronimo Kilayko.

THE SINGING V - VCS V-DAY PARTY

From GM Amrei Dizon’s FB Wall:

THE SINGING V - VitalStrats Creative Solutions V-Day Celebration came in 3 parts: 1. “What I Love About You” cards, 2. Most Intriguing Love-life Q&A and 3. V-Day Jam. Shempre hindi mawawala ang salo-salo. I love you, VCS Team! You are the reason I wake up everyday. Naks! Aminin niyo, VCS din ang reason why you wake up every day! Weekday nga lang. hihihi. <3

Vitalstrats Creative Solutions, Co. will once again be working with funny and quirky Director/Musical Scorer, Nani Naguit for a real estate AVP scheduled to be shot mid-March in Cebu. This will be VCS’s second project with Direk Nani in 2014.

"Our team loves Nani’s high energy, charming antics and positive vibe! This is going to be another fun production" says VCS General Manager, Amrei Dizon, who will wear an Executive Producer hat for this project.

PHOTO CAPTION: Assistant Production Manager Oniel Parker, Executive Producer Amrei Dizon, Production Manager Gavin Herrera and Director/Scorer Nani Naguit.

WE HAVE AN OPENING!!! We are in need of a GRAPHIC/MULTIMEDIA DESIGNER.Must be hungry, passionate, and highly creative Send your resume and folio to jobs@vitalstrats.net

WE HAVE AN OPENING!!! We are in need of a GRAPHIC/MULTIMEDIA DESIGNER.

Must be hungry, passionate, and highly creative 
Send your resume and folio to jobs@vitalstrats.net

ASAP Induction 2014 and Ad Summit Pilipinas Trade Exhibit Launch

The Advertising Suppliers Association of the Philippines recently had their first quarterly membership meeting on February 5 at the Treston International Multipurpose Hall. The 2014 ASAP Officers and Board of Directors were inducted by Philippine Association of National Advertisers (PANA) President, Ms. Blen Fernando. DM9’s Alex Syfu was the guest keynote speaker — he also introduced the upcoming Ad Summit Pilipinas happening on May 7-10, 2014 in Subic.

The Ad Summit Pilipinas Trade Exhibit Launch was also held during the event, headed by ASAP President Alfred Santiago and ASAP Director Egay Navalta.

The ASAP 2014 Officers:

Chairman: Roy Del Valle (President of Noisy Neighbors)

President: Alfred Santiago (President, Calypso Color Corp)

VP Internal: Amrei Dizon (General Manager/Creative Director, Vitalstrats Creative Solutions, Co.)

VP External: Maria Madonna Tarrayo (President, Unitel Productions)

Secretary: Orly Ballesteros (COO, Exlink Events and Management Corp.)

Treasurer: Varick Ong (General Manager, Clear Channels, Inc.)

PRO: Salito Malca (Chairman and CFO, Hit Productions, Inc.)

Auditor: Marlyn Montano (CEO/Managing Director, Holy Cow! Animation)

Ex-Oficio: Vince Reyes (Managing Director, Executive Decisions IMC Firm)

EVENT MAJOR SPONSORS:

Treston

Live Manila

Clear Channels

CREATIVE SPONSOR: Vitalstrats Creative Solutions, Co.

MINOR SPONSORS:

Exlink Events and Management Corp.

Strawberry Jam Creatives

Decisive Moments

Executive Decisions IMC Firm

Henry Tenedero Gives an Empowering Workshop to the Vitalstrats Team

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We are all geniuses - in one way to another.

These words pretty much summed up the advocacy of Prof. Henry Tenedero, who gave us a small talk/seminar about his dream to spread awareness of this very powerful idea that every individual has a shot at success.
Moving from a life of success to significance, Prof Henry gave us a glimpse of looking into multiple intelligence, different learning styles, the importance of emotional intelligence and the five minds of the future and how these affect everyday dealings and the ladder to success.

If it was retention and effect he was looking for, he surely got it! We were hooked; we loved the way he injected humor into the whole seminar as well as how he made things interactive. In the end, the team became so sure about joining him in his noble cause — all of us using our own specialties to help him out — starting with providing illustrations for his new book, “Anak, Ikaw Ay Henyo” (Child, You Are A Genius). This book is aimed at public school parents to encourage them to focus on their child’s core gift.
From the bottom of our hearts, we’d like to thank Prof. Henry for sharing his advocacy to us, we were indeed very enlightened and encouraged — even empowered. After that, we all felt like geniuses; we were affirmed and fueled to join his cause. We’re very honored and excited! 

Vitalstrats General Maneger and Creative Director Amrei Dizon got inducted as VP-Internal for the Advertising Suppliers Association of the Philippines during their first quarterly membership meeting and induction of 2014 officers and board of directors at the Treston International Multipurpose Hall in Bonifacio Global City on February 5. The event also featured the launch of the Ad Summit Pilipinas Trade Exhibit. Vitalstrats supported the event as its creative sponsor producing event logos and moving visuals for the LED screens.

We’re featured in Marketing Interactive for creating the Philippine Marketing Association’s (PMA) new logo! 

I Am A Pinwheel

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The Day I Harnessed the Wind
by Kia Alvarez

               During my second month in VCS, I was faced with an undertaking of gigantic proportions.

                  Okay maybe I’m exaggerating a bit for some, but for me, it was stepping into another zone in my advertising life.

                  You see, when I started out in advertising, I was only all about brainstorming here, presenting there, copywriting here, coordinating there. The only purpose I saw was simply winning a client, and winning their trust over for continued patronage. Basically, I only cared until client-level, and maybe just at the surface of consumer level. Never have I actually thought about self-level, which I realized after this experience, is actually a vital thing in this industry.

                  Going back to my undertaking, we were faced with a challenge of creating a logo and submitting it to the Philippine Marketing Association, in the hopes of besting other agencies who wanted their design to be the new symbol of PMA. In short, we were to enter a logo-making competition incorporating the core mission and vision of the organization and showcase what they embody.

                  I tried not to think of it as that much of a big deal – it was just another client asking us to do a logo. I’ve done logos before and did rationales for each of them, but not once have I felt that kind of pressure. Deep inside, I knew that it was going to be something big, that’s why with the many entries our team of creatives made, I wanted each of them to have powerful meanings. So I did what I did best – I read and wrote.

                  After doing rationales for a ton of logo entries, I was drained. But I felt fulfilled. After October, the contest didn’t resurface until 2 months later – and we were told that three of our entries made it to the top 10. A great wave of pride swooped on me; I was proud of my teammates. I didn’t even think even once about the role I played. I was simply proud of them.

                  So I did a more comprehensive research on the three survivors, pouring myself mostly on the logo that they were leaning towards – a take that we did on the Pinwheel. Upon researching, I came across interesting meanings behind the pinwheel – how it’s an instrument of harnessing the wind and how it represents turning obstacles into opportunity. That’s when it hit me – the fact that I was not treating this as just another client looking for a logo, but as an organization who knows what they want to do and why they want to do it.

                  And so, I wrote. Like never before. The inspiration just flowed, and I got so moved by this simple piece of work that I had to do. And all that inspiration with the perspiration that our team did paid off.

                  That’s right, at the start of January, we were told that our pinwheel was gonna be the next PMA logo.

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Me and VCS GM/Creative Director Amrei Dizon with BBDO President and CEO, David Guerrero and Adobo Magazine President and CEO Angel Guerrero.

                    During the event itself, I met a lot of big names in the industry and I was so humbled by what I have experienced. Getting greetings from these respected people in the industry meant so much to me – and I speak for my teammates as well. A lot of people were anticipating the revealing of the new logo, and it was putting a lot of pressure on me as well – I did not know what they were going to expect or how they were going to react. Will they like it? Will they make hisses? Will they throw their cheese sticks at me?  Will I be moping under the table after this whole night?

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Photo-op with Senator Bam Aquino

                    Finally, it was time for the logo reveal. I held on to my seat as the video played. And as soon as the video revealed the last frame showing the logo that our team made, I heard the distinct “oooooh” from the viewers signaling it was okay to get out from under the table covers. And the applause that came after that was overwhelming. And all the additional congratulatory messages and pats on the back after. But what was even more overwhelming was the sense of pride that I felt for my team, the accomplishment that created another feather in our caps. Most especially, it was the purpose that we served – creating a powerful symbol for PMA, an organization that indeed harnesses the winds of marketing. We had just become a part of an incredible advocacy .

                    What an incredibly humbling and fulfilling experience.

That day, I wanted to be more than just another accounts executive, another writer – I wanted to do something more. Finding a deeper meaning to the pinwheel led me to finding purpose to what I was doing, and that’s when I connected things. I found out that what we do is more than just serve clients, give them pretty designs and help them out with their creative needs – what we do is educate people, we give consumers access to information and choices, we give businesses and industries the opportunity to move forward.

                  In short, I didn’t want to work for advertising anymore. I wanted to work THROUGH advertising. What’s the difference? I didn’t want advertising to be the end product – I wanted it to be the tool. A tool that serves a higher purpose – whether it’s helping out a business, educating an organization, supporting an advocacy, being the line of communication, what have you.

                  That day, I wanted to harness the winds.

                  That day, I made a decision to be the pinwheel.

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Ms Amrei and I with our Operations Manager and VCS partner, Ms TJ Joson

Watch the PMA logo reveal here:

January 30, 2014 — VCS team shoots the Philhealth choir for the Philhealth hymn music video.

Here’s the work-in-progress output — a mix of the shot footage from the one-day-shoot and compiled stock videos from the client. There are a lot of cameo appearances of the VCS crew here :-)