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VitalStrats Creative Solutions Co.
Email Address: amrei.dizon@vitalstrats.net
Tel. Nos.: 435-9379 / 435-9289
Mobile: 0920-9083523
Philippines Design Firm
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The condiments industry continues to grow especially since the introduction of lower sized SKU’s which are specifically targeted to the mass market. There are key big players in each category but there is opportunity that can cater to the lower mass market segment. In the general trade channels (ie. SSS, MS, Palengke’s), there is presence of a “takal” SKU which caters to the lower D and E segments.
OBJECTIVE:
To create an attractive yet simple pack design for Condiments Vinegar which will stand out on the shelf when placed side-by-side with the leaders.
Create a catchy pack design which will use a maximum of 2-3 colors; use solid colors, not much gradients; do away with yellow because most condiment brands use yellow
TARGET MARKET
Demographics
Primary: Home makers, 25-45 years old, Broad C D and E SEC
Psychographics
· Looks for value for money and convenience
· Practical buyers
· Independent
· Decision makers
Packaging design by Vitalstrats Creative Solutions
2 years ago
