Poster Design by Vitalstrats Creative Solutions
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The condiments industry continues to grow especially since the introduction of lower sized SKU’s which are specifically targeted to the mass market. There are key big players in each category but there is opportunity that can cater to the lower mass market segment. In the general trade channels (ie. SSS, MS, Palengke’s), there is presence of a “takal” SKU which caters to the lower D and E segments.
OBJECTIVE:
To create an attractive yet simple pack design for Condiments Vinegar which will stand out on the shelf when placed side-by-side with the leaders.
Create a catchy pack design which will use a maximum of 2-3 colors; use solid colors, not much gradients; do away with yellow because most condiment brands use yellow
TARGET MARKET
Demographics
Primary: Home makers, 25-45 years old, Broad C D and E SEC
Psychographics
· Looks for value for money and convenience
· Practical buyers
· Independent
· Decision makers
Packaging design by Vitalstrats Creative Solutions
2 years agoOur AE, Mark, bought from their neighborhood sari-sari store and found our recent merchandising design project for Cool Air already displayed in the candy jar. Sweet!
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Art Direction, Design, Layout
Canon Pixma Product Guide
Client: Canon Marketing Philippines
Design Agency: Vitalstrats Creative Solutions
VitalStrats Creative Solutions will take part in the 7th Filipino Franchise Show to be hosted by the Association of Filipino Franchisers Incorporated (AFFI). The event will run from September 19 to 21 at the World Trade Center. AFFI Expo will gather homegrown franchising and business opportunities under one roof. It’s where big and successful franchisers meet new and promising franchise concepts. VitalStrats Creative Solutions will showcase their food photography, design markeing, advertising collaterals and promo activation services in the expo with hopes of expanding their food and beverage industry client roster currently spearheaded by long-time partner Platowraps.
3 years ago
Client: Cocorama
Project: Menu Design
Cocorama is an all-day groovy cafe where you can satisfy your craving for food served with a retro twist.
Cocorama Pancake Island and All-Day Groovy Café is located at the 6th Level, The Ledge, Shangri-La Plaza Mall, Mandaluyong City
4 years ago
Client: Crustasia Asian Crab and Seafood House
Design and Food Photography by VitalStrats Creative Solutions
T3 Gold Awards AVP
T3 Magazine’s Video Presentation during the 2007 T3 GOLD Awards event at Avant in Greenbelt. Editing and graphics by VitalStrats Creative Solutions
4 years ago